In this edition of our Vision 2020 blog series, we will explain how we approach sales and why it’s a part of guiding the company.
Circadiance has chosen to sell through resellers and distributors because they are well positioned to reach our customers. We also sell directly to home care providers and hospitals, meaning we align ourselves with the GPOs and distributors who serve those companies. 2020 has proved to be uniquely challenging with the COVID-19 pandemic, but we were well-prepared because this model allowed us to move inventory and mitigate risks to all product lines before anything could be exposed.
As a company, we seek to be capable, friendly and fast in all of our customer interactions. This means listening to customers with the aim to provide a solution and, ultimately, deliver what was promised. Our customers love our products, often with a strong emotional attachment to the products and the company, which means we have developed close relationships over the years. We position ourselves as the supplier of choice for the largest and most reputable distributors in our markets and we treat all potential partners with respect. We always strive to leave people with the feeling of “I would do business with them again”.
The best sales people seek us out and want to represent our lines. Our sales team is comprised of outgoing, “natural born sales people” that we choose to maintain our customer relationships and grow new ones. It is a vital part of our company’s vision and has played a pivotal role in the first half of 2020.
Our sales team has done a phenomenal job navigating the market conditions in 2020. By listening to our customers, the need to provide face masks and additional isolation for PAP users became apparent. We have launched three new products (KN95s, Disposable Masks, and SleepWeaver Prevent) in the past month—all made possible by a flexible sales team dedicated to customer satisfaction! Stay tuned for the next part of our Vision series: PRODUCTS.